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SEO, PPC, social media, web design & more.
Organic search is the heart of digital marketing because of its focus on and understanding of user intent, making an SEO expert or specialist a highly important marketing role.
An SEO expert is someone that knows how SEO works and how to apply SEO to increase the rankings of a website in Search Engines. An SEO professional is an SEO Expert that practices SEO as a profession either by doing SEO consulting, offering SEO services or taking clients on a project-by-project basis. I’m mentioning this difference to point out that you don’t have to practice SEO as a profession to become an SEO expert. There are many advantages as to why you should improve your SEO skills even if you don’t plan to offer services to clients.
When I say a “real” SEO expert, I mean someone who can grow organic search traffic on a consistent basis. “Expert” level also means that you have enough knowledge to combat unexpected outcomes. Getting to this level takes time and effort. The beauty of knowing how to do SEO is that there are many ways to monetize your skill and this is one of them.
SEO, like business and life, is all about constant improvement – and imaprovement is only possible when something can be measured.
Measuring SEO, however, is often easier said than done.
There is a staggering number of components and variables in the SEO efforts and several metrics are needed to gauge success. The complexity can be challenging, and it takes true grit to master the art and science of measuring SEO. Yet, the prize is worth it
Rank higher and be seen by more people. Learn about the factors that influence your online visibility in Google and other search engines.
Learn about the elements of a website you can change (and how to change them!) in order to earn more relevant search engine traffic.
Learn why links are important for SEO. Learn how to analyze links and master link building basics.
Does your business serve a local area? Master the knowledge you need to get a local business found online through Local SEO.
Learn about keywords and finding the words and phrases that can have the greatest impact on your SEO.
Learn about search engine crawling, indexation, and how to audit the discoverability and ranking power of content.
Learn how to identify opportunities and implement your strategies with SEO Expert designed to help you level up your skills
Do you need to improve your site’s SEO? Hiring SEO Expert can help. When you invest in SEO, your first expectation is to have a return. The expectation of SEO experts is more or less the same, they expect all the arrangements they plan to return as targeted traffic transformation.
First, SEO is not a gamble, but it’s a game. It is something you need to keep playing. It is not a gamble because you need to work hard to gain something. But are you sure after all those hard work and long hours, you will be the first in search results? No, if somebody or company tells you they can make you on the top of the search results, that is a lie, leave that place. That means they are not using competitive keywords. Let me explain; “web design” is a highly competitive keyword and “mffhrr” is a made up word that can take you to the first place if you make a search for it but who would search for it?
Your competitors are doing it either in a professional or non-professional way. Either way, they are a step ahead of you. If they are working with an SEO expert, they may be more visible than you and naturally selling their product or services to your potential customers. That is true, you are losing a lot of money while trying to save some.
Search engine optimization (SEO) can be problematic for any business.
Even if you hire an SEO expert, who knows the best practices, search engine algorithms change constantly, and they deliberately keep everyone in the dark about what factors really affect rankings.
So before you decide on which SEO expert to work with, make sure you aren’t getting duped by some common SEO lies. Here was the top six.
I often get asked the difference between a SEO expert and a SEO specialist. As I am a self proclaimed SEO expert I thought I would explain the difference between the two
Also known as a SEO guru, a SEO expert is someone with a lot of working experience in the SEO industry, someone who keeps up with the trends and the movement in the search engine optimisation industry. The expert is the one presenting a new trend for the SEO specialist to write about. The expert can answer every question presented in the industry and can see it, explain it and implement it. The search expert usually does not just stick to what is in the box and follow instructions accordingly, rather he takes his box with him to see where best in fits with all the other boxes (this is done by following trends and being active in social media and new ventures). The SEO expert spends every minute of the day studying the search industry, following key gurus and figures worldwide and most of all watching Google like a hawk for new changes and additions.
The SEO expert does not just talk the talk but can actively deliver the results implied. He tests his strategies until they work. He can lay down a marketing strategy and put the best practices into place.
Job of a SEO expert
This highly skilled specialist does all the grunt work and most of the time is taking orders from someone else. Your average SEO specialist has been taught by the book (written by the SEO expert) and dutifully follows the instructions presented to him. The specialist is usually so bogged down with his duties that there is no time to research his industry. The SEO specialist usually does not call the shots on which direction to take but rather implements the strategy handed down by the expert. The search specialist does his job and does it well, in some cases better than the expert, but his scope of work is limited to what he has been taught as well as what field he is working in every day.
Job of a SEO specialist
Both the expert and the specialist are very valuable, most large search engine optimisation companies have many SEO specialists with only one SEO expert and some have many SEO specialists but need to consult an SEO expert to improve their overall strategy. The experts need the specialists to help with the time consuming work like link building and maintenance, and the specialists need the experts to help with the new trends and help them with direction on new hot ventures.
A company’s website may look amazing, but if it isn’t attracting targeted visitors and converting them into paying customers, then it’s not doing its job and can actually have a negative impact on the business.
When reviewing a website, a search engine optimization expert will identify the company’s goals and understand who the target audience is. He or she will then put in place strategies to maximize traffic and improve search engine page rankings. This may be done by adding content that includes specific keywords or phrases, rewriting HTML title tags, fixing structural issues, obtaining quality in-bound links, testing website layouts, and experimenting with marketing and advertising techniques.
It is critical to the success of a business that the website conforms to the latest standards for SEO. Maintaining an understanding of what the search engines (especially Google) are using as criteria for SERP (the ‘search engine results page’) decides all of the design choices that are made
SEO Expert is a leading SEO company, and we take pride in delivering real results to our clients. We understand what it takes to drive traffic, convert visitors, and measure return on investment. With more than 700 clients from various industries, we have the SEO expertise you’re looking for. We’ve driven over $1 billion in revenue and more than 3 million leads for our clients, and your business is no exception!
To see how we can partner together to be the best SEO company for your business, view our SEO plans or contact us today!CONTACT US
One of the most challenging and daunting tasks every entrepreneur faces is hiring the right qualified candidate. Hiring is time-consuming, and it can be very expensive—and even detrimental – if you hire the wrong person.
I learned then that the biggest problem employers face when hiring marketing “experts” is that everyone says they can do it. It’s easy to say it and I’m sure if you had to hire someone, you know what I’m talking about. Truth is, very few truly can deliver on what they promise. When interviewing for any position in the digital field, every candidate will have a great resume and will say “I can do the job,” but unless you know how to ensure they are qualified, you really won’t know if they can do it or not.
Hiring anyone for a position at your company is a big deal, but building the right marketing team is particularly important. At the end of the day, don’t just take people at their word. Instead, ask candidates detailed questions and test them on their knowledge to ensure they are the perfect fit for your company. You deserve to feel comfortable and at ease with all hiring decisions, and a little legwork upfront makes the payoff so much sweeter.
Want to improve your ranking on major search engines such as Google? An SEO expert can help you perform the keyword research, SEO content generation, and onsite optimization that goes into an SEO campaign. So how do you find an SEO expert? What follows are some tips on how you can find top SEO experts.
What is SEO? SEO is short for search engine optimization and refers to all activities that help search engines better recognize and correlate websites with certain search terms. The more relevant a search engine deems your website or content is with a keyword, the higher you will rank for that keyword.
Here’s a quick overview of the skills you should look for in SEO freelancers:
Keyword research (Keyword Planner, SEMrush, etc.)
Onsite optimization (HTML headers, alt text, images, etc.)
SEO content generation and planning
Guest posting and link building
Competitor analysis and SEO audits
SEO consultants help businesses better position themselves on search engines to receive traffic from their target market
Before even starting to think about SEO, the first step you need to take is to familiarize yourself with how search engines work.
For many people this may be something that they already know (or think they know), but it’s always good to start with the basic concepts and then work your way up to the most complicated theories.
Before getting your hands dirty, you should have a general idea about all the different disciplines that make up search engine marketing and digital marketing and not just SEO.
You should have clear in your mind what to expect from SEO and what other tools you can use in conjunction with SEO to make your Internet presence stronger.
SEO is not just about keywords and links, it’s much more than that. The true mission of SEO is to provide users with a great experience and give them exactly what they want.
Your goal is not just about getting more search engine traffic but it’s about turning that traffic into recurring visitors and customers
Once you start learning SEO, you will realize one thing: There is too much information about SEO on the Internet and so many things to learn and this at the end creates a mess.
Nowadays things are different. People wanting to learn SEO fast can do so by following a reputable course without having to spend endless hours searching the Internet and reading article after article.
SEO is not a static discipline. SEO rules and algorithms change all the time. Google alone is making more than 250 changes to their ranking algorithms per year. Good SEO experts need to know about these changes and adjust their SEO campaigns accordingly.
The best way to stay informed is to follow a couple of SEO news websites that are proven to provide information about on-going SEO changes when they happen and not after it’s too late to do something about it.
The truth is you cannot do SEO alone. There is so much information to process and decisions to make and if you try to do everything manually, you will spend your precious time into analyzing numbers instead of working on tasks that can get you better results.
It’s also true that good SEO tools cost but in the long term the return is much more than the monthly fee you will pay for a good SEO tool.
SEO is not theoretical but it’s mostly practical. The outcome from studying the SEO theory should be a list of actions you can apply to your website and improve your exposure in search engines.
The problem is that each website is unique and what works for one website may not be the best solution for others. That’s why it is necessary to actually practice SEO and not just stay theoretical.
Reading case studies on how others have managed to succeed with SEO campaigns it’s a great way to get new ideas you can use and the inspiration you need to keep trying until you get SEO right
They say that one of the best ways to learn something is to try to explain it to other people. This is true with SEO as well.
I have learnt a lot of things and improved my SEO skills considerably when I started writing about SEO.
My recommendation is to start an SEO blog or a personal blog and share your SEO experiences with other people.
Over time you will find that sharing knowledge is a great way to learn new things about SEO and at the same time you help other people, which is a highly rewarding experience
There is no way to talk about SEO and not mention the word “patience”. SEO takes time to work and you shouldn’t rush into conclusions too soon.
Last but not least, in your path to become an SEO expert, you will face a number of difficulties. There will be times when you will be disappointed, frustrated and ready to give up.
Don’t worry, this is normal to happen. If you read the stories of other people you will understand that none of them became what they are today because they are lucky. It’s the result of hard work and endless hours of testing and reading about SEO.
Join our mission to provide industry-leading digital marketing services to businesses around the globe – all while building your personal knowledge and growing as an individual
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An early career Search Engine Optimization (SEO) Specialist with 1-4 years of experience earns an average total compensation of C$45,824 based on 113 salaries. A mid-career Search Engine Optimization (SEO) Specialist with 5-9 years of experience earns an average total compensation of C$61,674 based on 37 salaries
As a SEO Expert, my passion is to dig deeper in Search Engine Optimization within White Hat techniques and explore more way to bring leads to my Clients and promote their business as they want top positions of Google Search Engine. I make my clients happy to build a healthy professional long-term relationship. That’s why returning clients are my Goodwill.
Your business is in good hands. While the average retention rate for marketing agencies hovers around 50%, over 90% of our clients stay with us over the long haul because of the results we deliver and relationships we build.
We pride ourselves on driving growth for mid-size businesses using industry-leading digital marketing strategies. Our client base experiences meaningful and sustainable levels of traffic growth.
Digital marketing is a fast-moving industry and our team takes pride in staying ahead of the curve by keeping up to date with the latest tactics and trends. We keep our clients informed through webinars, guides, and more.